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DRAFT: DRAFT: this checklist is being checked by our lawyer and may change before it is used. Do not sign this version yet.

Client claims checklist for your ads

Before Acavya Ventures makes ads for your institute, please read each point, tick it and sign at the end. It keeps your ads honest and in line with the advertising rules for education in India: the ASCI Code and its guidelines for educational institutions, and the Central Consumer Protection Authority's 2024 guidelines against misleading advertisements in the coaching sector.

We, the institute, confirm that our ads will follow these points

  1. 1. No guarantees. Our ads will not promise or guarantee selection, a rank, marks, admission, a job or any result, and will not use words such as "100%", "guaranteed", "sure-shot" or "assured".
  2. 2. Written consent for every student name or photo. We will show a student's name, photo, video, rank or marks only with that student's written consent, given after the result was declared, and a parent's or guardian's written consent as well when the student is under 18. We keep these consents and can show them.
  3. 3. Results only from the latest completed year, with proof. Any result we show is true, comes from the latest completed academic year or exam cycle, and we can show proof (the result sheet or the official list). With a topper we also say which course the student took with us and for how long.
  4. 4. The past-results note. Every ad that shows past results carries the note below, in the language of the ad.“Past results are no guarantee of future results.”
  5. 5. No fake urgency. No "only 2 seats left", "offer ends today" or countdown unless it is true on the day the ad runs, and no deadline that quietly starts again.
  6. 6. Accurate fees and offers. Fees, discounts and scholarships in our ads are the ones we actually charge or give, and every condition (for example "first month only" or "for the first 20 students") is written in the ad.
  7. 7. True facts about the institute. What we say about our teachers, years of experience, facilities, batch sizes, recognition or tie-ups is true, and we can show proof if asked. We do not run down other institutes.
  8. 8. Our ads, our responsibility. We are responsible for what our ads say. We pay our ad spend directly to Meta or Google from our own ad account. Acavya Ventures does not promise leads, enquiries or admissions, and may refuse or pause an ad that breaks this checklist.

Signature

Signed for the institute by its owner or an authorised person.

Institute name
Name of the person signing
Role
Date
Signature

Checklist version: claims-2026-10-draft · Acavya Ventures